Dry July taps Auckland PR shop

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Dry July, the fundraiser that challenges Kiwis to go booze-free for a month to support adults living with cancer, has announced the appointment of Impact PR as its public relations agency in New Zealand for this year’s campaign.

Impact PR is a boutique business with in-house agency PR experts, run by principals Fleur Revell and Mark Devlin.

The company has a history of representing fundraising and community-minded organisations in New Zealand, including Movember, KidsCan, Look Good Feel Better, the Hyundai Family Time Project, and Warehouse Stationery’s Most Inspiring Teacher.

It will now put that experience to use in bolstering awareness of Dry July, and aims to encourage a record number of participants to register for a booze-free month – to feel healthier while also helping raise funds for those living with cancer.

Dry July NZ Trust manager Scott Savidge says Impact PR’s extensive experience in this area makes the business well qualified to drive communications for the campaign in 2015. “The enthusiasm and depth of knowledge offered by Impact PR in this area is outstanding,” he said. “We are looking forward to working with the team on this year’s Dry July campaign to help raise even more funds to improve the wellbeing of those living with cancer and their families.”

Fleur Revell says she’s excited to have the account in her company’s PR portfolio. “Dry July is already one of the best-known fundraising events in New Zealand with a reputation for brilliant results, so we can’t wait to help raise even more awareness and get Kiwis going dry for a great cause,” she said.

This is the fourth year Dry July will be run in New Zealand, after launching in Australia in 2008. The organisation has raised over $20 million to date across both countries, and raised over $740,000 in New Zealand last year alone for three beneficiary cancer services across the country.

Other brands in the Impact PR portfolio include; House of Travel, Vidal Sassoon, Gillette, Auckland Eye, and GSK.

Dry July will open for sign-up in May. Visit www.dryjuly.co.nz for more information.

About Dry July

Dry July takes a lighter-hearted approach to raising funds for a serious issue. You don’t often get the chance to raise money for charity by not doing something! It is a challenge of determination that rewards participants with a great sense of achievement and feeling of wellbeing. Taking part in Dry July gives you the chance to also focus on yourself – notice your own drinking habits and the value of a healthy, balanced lifestyle.

DJs (Dry Julyers) are supported by an online community of other participants, ambassadors and partners providing advice, help and encouragement throughout the challenge.

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