AUCKLAND, Today: The City of Dunedin unveils its latest campaign, It’s Just Dunedin, challenging preconceptions through Shotover, promoting the city’s unique blend of nature and culture.
The campaign reframes what It’s Just Dunedin means, emphasizing the city’s unparalleled fusion of vibrant culture and raw nature. Shotover MD, James Perry, highlights Dunedin’s distinctive charm.
Launching on digital platforms in NZ and Australia, the campaign comprises 13 short videos showcasing Dunedin’s cultural and natural wonders, embracing the city’s renowned quirkiness and humor.
“The campaign as a pivotal move to reshape Dunedin’s image amid recovering visitor market.”
Dunedin City Council’s Leanne Mash underscores the campaign’s focus on highlighting Dunedin’s beauty and humor, leveraging the unique charm that defines the city.
Enterprise Dunedin Manager John Christie sees the campaign as a pivotal move to reshape Dunedin’s image amid recovering visitor markets, presenting the city as authentic and unique.
Dubbed the most substantial campaign since A Pretty Good Plan D, “It’s Just Dunedin” seizes the opportune moment to challenge long-held perceptions and reposition Dunedin in the minds of potential visitors.
Agency / Production / Media: Shotover
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