Eden Park takes a punt on small Christchurch agency

EditorNews Make a Comment

Christchurch-based boutique shop Q Brand Agency is celebrating the launch of its latest campaign – the branding of the Our Neighbourhood project for Auckland’s Eden Park.

The branding agency worked with Eden Park and photographer Lee Howell to design Our Neighbourhood, which combines the stories from some of the many individuals who make up the stadium’s community, with portraits by Howell.

Q Brand MD Tania Biddles says it’s great that a smaller agency could be part of such an interesting project for the country’s biggest stadium.

Growing presence
“We’re a small but experienced team so to be awarded work like this was a real coup for us,” she said. “Our agency has a growing presence in Auckland so working on this project was a great way to learn more about the community.

“This is such a unique project and quite a change from anything done by Eden Park previously, so it’s fantastic to have played a part.”

Eden Park commercial GM Nick Saunter says the work undertaken by Q reflects the intention of the exhibition. “It’s a celebration of community, place and a passion for sport through the eyes of the Eden Park team, supporters, local businesses and neighbours,” he said.

“Q Brand Agency’s assistance with the creative execution and delivery of this exhibition has been valuable and much appreciated.”

The photographs and accompanying stories will be revealed to the public in a free exhibition on Sunday 28 May from 10am to 2pm. The exhibition will run for a year.

About Q Brand Agency
Q Brand is a strategic branding agency. Through 20 years in business, Q has gained a stellar reputation for design that is strategic, thought-out and deliberate. There’s a sound rationale behind every aspect of their work, encompassing audience, readability, strategic alignment, brand longevity, and some good old common sense.

Share this Post