AUCKLAND, Wednesday: Colenso BBDO took the Most Effective Agency of the Year prize at last night’s Effie Aotearoa Awards. And the Grand Effie (with two Golds) in Consumer Durables and Best Strategic thinking went to Saatchi & Saatchi and Toyota for Hilux Unbreakable Bond.
Of the 13 Golds awarded on the night, four were taken out by Clemenger BBDO Wellington & OMD Wellington for their work with the NZ Government for Unite Against Covid-19 and their work with the NZ Human Rights Commission for Voice of Racism. The Human Rights Commission also took out Most Effective Client of the Year for 2021.
DDB Aotearoa took home two Golds for their work on AA Insurance for the campaign Live a little freer and their work with Mango for Lion’s Tiny Pub.
EightyOne, FCB, & TBWA also each took home a Gold Effie.
Colenso took home two Golds for IAG Tally, and Skinny Friend-vertsing; they also took home the coveted, Most Effective Agency of the Year Award.
The Effies were presented in association with TVNZ; commercial partner oOh!media, and sponsors Nielsen, NZME, TRB, Facebook, Google, Cartology, and Neuro-Insight.
The Commercial Communication Council announced the medallists via a virtual presentation. The Effie programme is held in 50 countries and has been run in New Zealand by the Comms Council with TVNZ as the major sponsor for two decades.
TVNZ marketing director Jonathan Symons (an executive judge this year) said: “2021 was the third year that we tallied up results on the Effies leader board in which points are given from the show to individual marketers. The Most Effective Marketer for 2021 was awarded to Ben Wheeler from DB Breweries for work on multiple campaigns across the three-year period.
“Most of this year’s entries were delivered against a backdrop of lockdown, working from home, uncertainties surrounding consumer behaviour and supply chain solidity, and despite all of that achieved great results and tangible returns on investment. Proof, once again, of the power of creative effectiveness.”
The 2021 Effie Awards were presented in association with TVNZ; Comms Council commercial partner oOh!media, and sponsors Nielsen, NZME, The Radio Bureau, Facebook, Google, Cartology, and Neuro-Insight.
- For a full list of winners and finalists, along with the video of this year’s virtual show, hosted by TVNZ’s Taskmaster contestant Laura Daniels, go here: commscouncil.nz
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