Effies finalists: Colenso, FCB, Saatchi, DDB, JWT, Barnes Catmur, .99/justONE, Y&R, Special, GSL, Whybin, Ogilvy, Spark PHD, bcg2, True, Work, Republik, Ikon (updated)

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CAANZ has this morning released the 99 finalists for Effie 2015. Colenso BBDO leads the list with 24, followed by FCB (16), Saatchi & Saatchi (9), DDB Group (8), JWT (5), Barnes Catmur & Friends and .99/justONE (4 apiece), Y&R and Special Group (3 each), GSL Promotus, Ogilvy and Whybin\TBWA (2 each); 10 agencies scored one spot each – Ogilvy, Socialites, Spark PHD, bcg2, True, Work, Eat My Lunch, Republik and Ikon.

The entries were judged by over 200 preliminary judges and 70 category judges.

This year’s executive judges who will determine the metal are Aisha Daji Punga (Frucor), Oliver Lynch (Westpac), Kate Smith (Independent), Jenny Stiles (Nielsen), Kellie Nathan (Independent Marketing), Jodie Burnard (Flight Centre) and Ben Rose (Sovereign).

They will be joined by UK guest judge Ali Bucknall. The executive judging panel also determine the Hardest Challenge award and the Grand Effie Award. Bucknall will also be headlining the Effectiveness Function, in association with TVNZ, to be held on Monday 5 October at AUT. Tickets on sale this week.

The winners will be announced at The Langham on Thursday 8 October.

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