It’s Effie Season!

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AUCKLAND, Thursday: The entry period for the Comms Council’s 2021 Effie Awards (in association with TVNZ) is under way. This year’s Effies will be celebrating the impact that winning an Effie has on client/agency relationships, and how effective advertising draws the client and agency closer together.

DDB Aotearoa chief strategy officer Rupert Price (a member of Effie’s steering committee) said: “Nothing better proves a client and agency are on the same page better than winning an Effie.

“It shows both partners are pushing in the same direction; using the power of creativity to drive exceptional business or behavioural outcomes for the brand”.

Judging convenor Simon Lendrum said: “Effie plays a critical role in building confidence in marketing rigour and demonstration of the power of well-articulated creative strategy, that is brilliantly executed.


“We can only take ownership of outstanding results when we can also illuminate the path that led to them. Effie is our best opportunity to do this.”

“We can only take ownership of outstanding results when we can also illuminate the path that led to them. Effie is our best opportunity to do this.”

New categories
This year’s Effie Awards sees the introduction of two new categories – Most Effective Use of Content and International Marketing.

The Comms Council has also launched a competition to celebrating special relationships agencies have with their clients. They are asking for photo submissions that capture just how close Effie can bring an agency and client relationship. The agency and client with the best ‘couple shot’ will win a long lunch for the client and agency.

Entry close on 17 August. Winners and finalists will be celebrated and awarded at a gala awards dinner in Auckland on Thursday 28 October.


IMPORTANT DATES

Call for Entries Issued: Wednesday 16 June
Entry Writing Workshop: Tuesday 24 June (2.30pm-4.30pm)
Entries close: Tuesday 17 August
Late penalty deadline: Thursday 19 August
Preliminary Judging: Tuesday 7-Tuesday 14 September
Category Judging discussion session: Tuesday 5 October (Eden Park)
Executive Judging: Tuesday 19 October
Effie Awards Show: Thursday 28 October

The sponsors
A Comms Council spokesperson said: “The 2021 New Zealand Effie Awards in association with TVNZ are also proudly sponsored by commercial partner oOh!media, along with NZME, Nielsen, The Radio Bureau, Google, Cartology, Neuro-Insights and Facebook. We would like to thank them for their support.”


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