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WELLINGTON, Today: Indie creative agency EightyOne is announcing the launch of EightyOneBC, a “unique” behaviour-change consultancy combining data, insight and creative.

A release from the company said: “EightyOneBC will provide the structures and strategy to affect change on a national scale. It has been formed to address the hard to solve human, social and economic problems that affect so many New Zealanders.

“Researcher Matt Benson will lead EightyOneBC, alongside EightyOne chair Tracey Bridges, DOT loves data ceo Jason Wells, and EightyOne ECD  Chris Bleackley.

“Our people are experts in change strategy, stakeholder engagement, communication, co-design, insights and research, data analysis and creativity.  

“Matt Benson has spent the last 30 years as a researcher working alongside change leaders exploring why people do the things they do and how to create change.

“Change is complex and it is hard and it is worth doing well. EightyOneBC is committed to supporting change leaders by bringing together a unique set of expertise, talents and capabilities together into one team. 

Matt Benson said: “The opportunity to lead this team with some of the biggest talents in behaviour change strategy, data and creative is hugely exciting.”

“Our job is to support the development of new change initiatives or pivot existing ones by establishing a strong strategic foundation and identifying the optimum pathway to change.”

Back to the release: “Tracey Bridges is no stranger to behaviour change, with 25 years of experience working in social marketing and behaviour change in New Zealand and Australia.

“Jason has spent much of his professional career assembling evidence to tell stories, with 15 years’ experience in creatively solving problems with Y&R advertising as their national ideas director before setting up DOT in 2014.

“Chris brings his extensive creative experience to explore behaviour challenges from new perspectives and help bring to life change strategy, designing delivery and communication that bring about meaningful change.

“The team have tackled a range of behaviour change challenges over the years including climate change, healthy eating, financial literacy, family violence prevention, injury prevention, alcohol moderation, sexual health, biosecurity, smoking cessation, water safety, conservation, mental health, child protection and road safety.

“Our solution: EightyOneBC supports leadership teams and program designers across the behaviour change process from defining the change problem, through to designing interventions that work, while ensuring system change and partner capability requirements are acknowledged as part of the solution.

“Our job is to support the development of new change initiatives or pivot existing ones by establishing a strong strategic foundation and identifying the optimum pathway to change. We synthesise existing evidence and research, work with experts to deliver strategic clarity anchored in data and end develop solutions inspired by the most creative thinkers in the country.

“We think deeply but act fast. We ensure that while evidence and experts and system perspectives are included, we place the human with all their emotions, aspirations, and complexity at the core of our change approach.

“To learn more about EightyOneBC or to discuss a change challenge you are grappling with please contact Matt Benson ( or Tracey Bridges (

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