The great escape

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WELLINGTON, Today: Women’s Refuge, with agency partner EightyOne, has launched its latest fundraising campaign – not by directly asking for money, but by allowing New Zealanders to book a Safe Night for those who need to escape.

Women’s Refuge ceo Dr Ang Jury said: “For most New Zealanders, when we need an escape we simply jump online and book a getaway. But for some that isn’t an option.

“Every night in this country, over 167 women and children are too afraid to stay at home because of family violence.

“Reported family violence rates in Aotearoa for 2019 have risen substantially. Already we have seen the tragic loss of 22 lives – the highest death rate in six years. This is totally unacceptable.

“Women’s Refuge is able to provide them with a safe place to stay, but it’s becoming increasingly difficult to meet the financial needs of this essential service.”

“The agency has recruited Miranda Harcourt to front the Women’s Refuge campaign.”

EightyOne’s Penelope Hobbs said: “We need to think a little differently, as charity fatigue is very real. Gifting someone a safe night is an easy way to contribute.”

The agency has recruited Kiwi actor Miranda Harcourt to front the Safe Night accommodation campaign.

“I was shocked to learn that New Zealand has the highest rates of family violence in the developed world, so of course I was happy to lend a hand.

“Women’s Refuge needs every penny and all the support we can give.”


Client: Women’s Refuge
Agency: EightyOne Wellington
Executive Creative Director: Chris Bleackley
Art Director: Andre Caraco
Art Director: Zelle Read
Copywriter: Chris Appelros
Account Director: Penelope Hobbs
Animator: Alex Le, Anna Gan
Media agency: MBM
Production company: Drive-thru
Producer: Tina Gonzalez
Film crew: Andy Barnett, Clem Rebouillat
Digital partner: Storbie

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