TBWA Group division Eleven PR has been appointed to launch the iconic Krispy Kreme doughnut brand in New Zealand.
The expected opening of Krispy Kreme’s retail and manufacturing plant in Manukau is due in early 2018 and construction of its retail store and manufacturing facility is already underway.
Sydney-based Krispy Kreme chief executive Andrew McGuigan says he is excited by the venture and the company’s entry into New Zealand. “It’s a fantastic brand and one that has been around for 80 years.
“Krispy Kreme will be one of the many Transtasman brands we manage with Eleven PR Australia.”
“It’s an icon that’s already strong globally and we believe there’s huge opportunity for Krispy Kreme to become a Kiwi favourite.”
Eleven MD Angelina Farry said, ‘We are excited to be working with the Krispy Kreme team to bring this iconic brand to New Zealand. It’s a unique brand built on both community and fun.
“Krispy Kreme will be one of the many Transtasman brands we manage with Eleven PR Australia.
“More and more we are finding marketing teams with brands based in both Australia and NZ benefit from the streamlined, Disruption Live approach our model provides.”
He said Krispy Kreme has plans to expand further, with more stores to open in the next few years.
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