AUCKLAND, Today: Recent account wins and growing client demand across both TBWA\NZ and Eleven PR have led to expansion, with two new hires.
Eleven has recruited Sarah Watford and Madison Hughes to the roles of business director and PR consultant, respectively.
Watford, an expert in influencer marketing and content creation with more than 10 years industry experience, returns to the workforce after taking some time to raise a family.
She previously enjoyed stints at Mango and Bloggers Club.
Madison Hughes, previously an intern with Eleven, walked straight out of university with a degree in communications & marketing and into a fulltime role with the agency.
“We are pleased to be welcoming Sarah & Madison to Eleven PR and the wider TBWA\NZ family. They are wonderful humans and a fantastic addition to an awesome team.”
Eleven PR MD Angelina Farry says the agency is delighted to be welcoming new talent while enjoying a period of growth.
“Sarah and Madison will help us continue that trajectory by delivering industry leading work that combines media appeal with the disruptive creative TBWA\NZ is known for,” she said.
“We are pleased to be welcoming Sarah and Madison to Eleven PR and the wider TBWA\NZ family. They are wonderful humans and are a fantastic addition to an awesome team.
“In the past few months Eleven PR has won Airbnb, Patron Tequila and Nestle as well as delivering a number of large, integrated campaigns. One highlight, the launch of the new Sony PlayStation 5, combined PR, influencer and event activity with a coordinated global stunt to produce the biggest projection on Auckland’s Sky Tower, and the first to be animated.
About Eleven
Working closely with clients of TBWA\NZ as well as with their own clients, Eleven PR specialises in strategic communications, public relations, native content, social media, experiential, sampling, influencer and content creation.
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