Epica 2016 presents Europe’s finest

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The Epica organisation has announced the full line-up for its 2016 Creative Circle conference, which will be held at The Panama Club in Amsterdam from 9.30am to 5pm on Thursday 17 November.

The subject of the conference is From Advertising to Artvertising. Among other pressing matters, the conference sets out to answer these questions: What is the purpose of art in today’s creative industry? How is it evolving along with our fast-paced and highly-connected culture? What does creativity mean in the digital era?

Appropriately, one of the speakers will be Bas Korsten, ECD of J Walter Thompson Amsterdam, who will speak about his project The Next Rembrandt – a work of art generated by artificial intelligence.

Barry Wacksman, EVP global chief strategy officer of R/GA, will talk about “building brands at the speed of culture”. Stéphane Xiberras, multi-award-winning president and chief creative officer of BETC Paris, will reveal some of the inspirations behind his work. Cecilia Martin, co-founder of Amsterdam-based Lava Lab, will present her branding projects for museums around the world, including the V&A and the Guggenheim.

Danny Rogers, editor-in-chief of the Brand Republic group, will talk about the blurring borders between PR and advertising. Author Thomas Kolster will cover the positive trend of “advertising for good”. And award-winning work from the Gunn Report team will complete the day.

Epica editorial director Mark Tungate said: “We’ve often heard conversations about whether advertising can ever be considered an art form, so we wanted to go a little deeper into the subject and find out where the two overlap.”

M+AD editor David Gapes will again be a judge at this year’s awards.

For further information, contact: Mark Tungate (mark@epica-awards.com) or Lucia Ongay (lucia@epica-awards.com).

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