PARIS, Today: The deadline for the Epica Awards, the only global creative prize judged by advertising trade journalists, closes tomorrow night (Friday 21 October). This year, a new Grand Prix and three new categories have been added, Russian participants banned – and there’s free entry for Ukrainian agencies.
The new Innovation Grand Prix (which replaces the previous “Alternative” prize) is designed to recognise the most original, audacious and boundary-pushing work in the industry. Creativity that drives change.
The previous AR/VR category has evolved into the new Metaverse category, which will include virtual worlds and collectibles.
The second new category is Sports-related Advertising, to celebrate sport’s role as a driver of excellence, from sponsorship campaigns to product tie-ins around events such as the Olympics, the World Cup, the Super Bowl and many more.
“Metaverse is the buzzword of the moment – we launched this new category by popular demand.”
Finally, the Agency Self-Promotion category gives the witty work made by agencies to lure clients and attention its own showcase.
Epica award director Mark Tungate said: “We’re not in the game of adding categories for the sake of it – indeed we often drop or modify categories – but any awards show must reflect the times.
“For example, ‘metaverse’ is the buzzword of the moment after several requests from agencies we launched this new category by popular demand.
“In another sign of the times, the Covid 19 Communications category has been dropped. Work related to the pandemic will still have a home in Epica’s existing Public Interest: Health category.”
Final entry date: Friday 21 October
Voting period: October 28 to November 20
Shortlist: November 24
Ceremony: December 9 (details soon)
- Enter here: epica-awards.com/enter#call-for-entries
The Epica Awards jury is composed of editors and senior reporters from the world’s leading titles covering advertising creativity and communications (including Campaign Brief in Australia and M+AD Daily in New Zealand).
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