Esports thrive in Lockdown

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AUCKLAND, Today: NZ-based esports provider LetsPlay.Live (LPL) reports that the digital age’s newest entertainment genre is now a $US100 billion-dollar industry.

Co-founder Duane Mutu said: “Who knew lockdowns could be a blessing in disguise? In March 2020, LPL became the only local broadcaster of its kind able to keep tournaments and events running through lockdown, and consequently business has boomed at every alert level.

“Locally, esports was recognised as an official sport by Sporting New Zealand in 2020.

“LPL has been at the forefront of the industry for New Zealand and Australian audiences as more brands turn to digital content during the era of Covid-19.”


“Duane Mutu was recently named as one of Top 20 Most Influential People in Gaming.”

“LPL offers brands the opportunity to connect with a tech-savvy and hard-to-reach audience of 18-36 year old males through its owned esports broadcasting and web-based tournament platform.

“Able to continue to create content remotely through all Covid alert levels, LPL broadcasts up to five esports and gaming shows a night, working with brands including the All Blacks, Hell Pizza, Samsung, Motorsport NZ, UK-based HP Omen, Team Fordzilla Germany, and Manhattan Digital in California USA.

“With a unique insight blending traditional and action sports, culture and media with the digital giant that is esports and gaming, LPL can help brands reach that elusive audience during even the strictest lockdowns.”

Mutu was recently named as one of the Herald’s Top 20 Most Influential People in Gaming.


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