Dentsu and Alliance Media execs to speak at Africa Forum

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AUCKLAND, Today: The World Out of Home Organisation is gearing up for its inaugural Africa Forum in Cape Town, slated for 11-13 March 2024. Featured speakers include Dawn Rowlands from dentsu and Greg Benatar from Alliance Media.

Dawn Rowlands has been instrumental in expanding dentsu’s team from 40 to 1500, establishing her leadership across 30 markets. Her influential roles on the dentsu global board for Social Impact and as a board member of Loeries Middle East Africa demonstrate her significant industry influence.

Greg Benatar leads Alliance Media, the largest OOH media owner in Africa. His management of a vast network of 25,000 billboards across 50 countries and his focus on innovation, standardisation, and a common OOH currency have been pivotal in the industry’s growth.

“We are delighted to have two key players from the buy and sell sides of the industry.”

Their presentations will tackle the complexities of the African OOH landscape, discussing market challenges, opportunities, and the sector’s role within the broader media landscape, aiming to foster growth and mutual benefits for all stakeholders.

WOO CMO Richard Saturley expressed his anticipation, stating, “We are delighted to have two key players from the buy and sell sides of the industry. They will be providing fresh insights from a unique pan-African perspective into the development of OOH in Africa.”

This landmark forum is set to become a catalyst for growth and collaboration, offering a platform for industry leaders to share insights and shape the future of the OOH industry in the diverse and evolving African market.

About WOO

The World Out of Home Organisation is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organisation, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organisations, opinion formers and other elements of the communication media. More information is available at

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