BRISBANE, Monday: Michael Hill Jeweller – once renowned as a Kiwi success story – has launched its Christmas campaign with creative from CHE Proximity Sydney.
“The spot – complete with Aussie accents – will run in NZ, Australia and Canada.”
The Michael Hill business was founded in NZ in 1979 – but apart from a bunch of flash stores, now has relocated lock-stock-and-barrel across The Ditch – all creative and media for this latest campaign comes out of Australia.
The spot – complete with Aussie accents – was filmed remotely under Covid restrictions. The campaign will run throughout New Zealand, Australia and Canada.
CREDITS
Client: Michael Hill
Agency: CHE Proximity Sydney
Production Company: Exit Films (Auckland & Sydney)
Director: Bonnie Moir
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