Exponential unveils performance-based video advertising solution

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Auckland, Today: Exponential Interactive, a digital advertising company reaching more than 700 million users monthly, has released a new video advertising solution that can be held accountable to performance metrics as measured by multi-touch, last-view or other performance attribution models. 

VDX Connect allows brands to reach consumers with interactive video messaging at scale across various ad formats. The solution also includes features that are specifically designed for the needs of marketers in key vertical industries like travel, finance, fast-food and auto. These features include image galleries, menus, dynamic maps and reward programs that have been specifically designed to guide the consumer through the entire journey and assist in the decision-making process.

Exponential’s Melbourne-based director of global sales strategy Tyler Greer said: “We know from talking to our clients in Australia and New Zealand that there is an appetite in the market for accountable video advertising solutions.

“VDX Connect addresses this by offering marketers a performance-driven solution at scale that is tied to verified performance metrics. The great news for marketers is that VDX Connect can be used to reach customers across the entire marketing funnel and takes viewability and reach to new levels.”

The new solution includes a blend of in-frame and expandable video formats for mobile, desktop and in-stream, optimised to meet an advertiser’s campaign goals. Impressions for VDX Connect are sold on a cost-per-view (CPV) model and report time in-view based on an in-view standard of five seconds on mobile devices, 10 seconds on desktop and 15 seconds for in-stream. Whilst sold on a CPV basis, campaigns are optimised based on cost-per-action performance goals.

“VDX Connect launches in ANZ today, but has already been trialled in the US by tech provider CDW.”

NZ launch today
VDX Connect launches in Australia and New Zealand today, but has already been trialled in the United States by many advertisers including CDW, a provider of technology products and services for business, government and education.

CDW manager of digital strategy Jeff Kahn said the solution has supported their sales efforts in the US market, “When it came to our digital marketing strategy, we needed an online video solution to reach highly qualified audiences who are ready to make a purchase, allowing us to measure sales success,” he said.

“When our agency and Exponential came to us with VDX Connect, we jumped at the opportunity to be forward thinking in the digital video industry and we are delighted with the ongoing sales outcomes they deliver.”

Other benefits of VDX Connect include:

  • Accountability to performance metrics as measured by last-view or other attribution models
  • Video messaging at scale and at all stages of the consumer journey
  • Seamless and consistent experiences across ad sizes, mediums and devices
  • Access to proprietary interest-based audiences
  • Real-time optimisation
  • Delivers upstream awareness with downstream ROI

About Exponential
Exponential is a technology-driven advertising company that enables brands to drive consumer engagement and performance across display, video and mobile.

When you have the right balance of people and technology, amazing things can happen. Exponential uses big data and machine learning to understand consumer interests in real-time, and delivers innovative creative experiences designed to trigger emotions that drive affinity and spend.

For more than 15 years, we have delivered superior advertising products and services that consumers embrace, agencies recommend, brands select, media providers prefer, and our employees are proud of.

Exponential has offices in 16 countries, including Auckland.

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