Bayleys Real Estate has launched a campaign that aims to celebrate the company’s reputation for teamwork and collaboration.
Altogether Better, the campaign put together by Auckland agency Image Centre/Tangible Media (owner of Marketing/Stop Press) ICG and Film Construction, includes four 30-second TVCs – starring Kiwi kids.
Bayleys marketing & comms director Chris Gwin says the company wanted the campaign “to truly represent the global reach”.
“The Altogether Better campaign will also roll out online, in print and outdoor.”
“The objective of the campaign was to find a way to corral our strategy and internal behaviour,” Gwin said. “We are ‘Altogether Better’ because we are a connected network that works across all geographic locations and all asset classes in New Zealand and Fiji.
“We strongly believe our people, and more importantly the way we work together, is what makes us New Zealand’s premier real estate brand, able to serve the property needs of people all over the country.”
Altogether Better will also roll out online, in print and outdoor.
CREDITS
Client: Bayleys
National Director Marketing & Communications: Chris Gwin
Marketing Manager – Brand: Diana Anton
Agency: Image Centrer
Film Company: Film Construction
Director: Perry Bradley
Executive Producer: Jozsef Fityus
Producer: Ivan Barge
DOP: Renaud Maire
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