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AUCKLAND, Tuesday: Eyeota, a leading global audience technology platform enabling the intelligent use of data, has announced an expansion of a “strong, collaborative” partnership with Equifax in New Zealand.

Equifax is a global data, analytics and technology business. Its rich marketing data, enhanced by market-leading modelling and segmentation capability enables marketers to reach highly targeted audiences at scale.

Advertisers and marketers leverage Equifax data and analytics to drive better campaign results from tighter media budgets. 

Marketers can draw on unique financial insights and risk profiles from across the credit-active population to make relevant offers for finance products. This may help advertisers to be more responsible with campaign delivery by avoiding advertising to consumers that may be at risk or not eligible for certain types of credit offers. 

Equifax NZ MD Angus Luffman said: “We’re excited about what this partnership means for NZ marketers.

“Businesses will be able to capitalise on the expanded targeting options our data and analytics provides and engage with prospective customers who are the right fit. Initial tests have shown that customers can both lift conversion rates and provide an improved onboarding experience for the end consumer.

“Our partnership with Eyeota, here in New Zealand, extends on the successful relationships already established in Australia, the UK and US.”

Eyeota ANZ business development director Jimmy Aoun said: “We are delighted to be expanding our partnership with Equifax, a leading privacy-compliant data supplier, to leverage their offline data across four major markets that now includes New Zealand.

“We are expanding our partnership with leading privacy-compliant data supplier Equifax, to leverage their offline data across four major markets that now includes NZ.”

“With their data set, our technology platform and globally consistent onboarding methodology ensures brands and marketers can activate Equifax audiences in an online environment to reach their best future customers.

“Eyeota provides an extensive global distribution network of leading data management and data trading platforms, and their audience technology platform’s onboarding capabilities let marketers access audience segments built with offline data sets for insights and activation.

“Now, with the addition of Equifax NZ’s relevant and accurate marketing data on NZ households and consumers, marketers can enhance audience segmentation to accurately target the best online audiences with scale and find consumers with strong affinities for particular brands, products or services.

“Partnering with Eyeota also highlights both organisations’ focus on providing data with integrity. Eyeota’s globally consistent onboarding methodology ensures offline data is activated in a consumer-safe, privacy-compliant and scalable manner, so brands and marketers can use this unique data set with confidence.”

Equifax Marketing Services aligns data assets, analytics, technology and integrated marketing capabilities to help marketers find more profitable customers and serves more than 300 clients across the financial, insurance, telecommunications, travel and other industries.

About Eyeota
Eyeota is an audience technology platform that enables the intelligent use of data. We work with advertisers, agencies, data owners and research companies to provide distinct, comprehensive and qualified audience data. Our technology platform transforms audience data so that organisations can make smarter business decisions, understand customers and enrich marketing strategies. Eyeota was founded in 2010 and operates in Europe, Asia, Oceania and the Americas.

About Equifax
Equifax is a global data, analytics, and technology company. We believe knowledge drives progress. We blend unique data, analytics, and technology with a passion for serving customers globally, to create insights that power decisions to move people forward. Headquartered in Atlanta, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor’s (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 11,000 employees worldwide.

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