Leading local audience data provider Eyeota and Rocket Fuel (a leading programmatic marketing platform provider) have announced a global partnership. The partnership – which also covers the NZ market – means that Eyeota’s data segments will be available in Rocket Fuel’s programmatic marketing platform so advertisers worldwide can target specific audiences for online advertising.
Rocket Fuel offers brands, agencies, and platform partners’ managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimise performance, awareness and lift across marketing objectives, channels and devices.
By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action.
“We are really excited about our new partnership with Eyeota,” said Sydney-based Rocket Fuel Australia & NZ managing director JJ Eastwood.
“More and more marketers are focusing on programmatic marketing for their brand campaigns. Enhancing our moment scoring by the addition of further qualified data enables Rocket Fuel to better meet our clients’ needs, which is why Eyeota is intrinsically linked to our strategy.”
Singapore-based Eyeota ceo Kevin Tan said: “Rocket Fuel is one of the leading programmatic marketing platforms and introducing Eyeota’s data segments will empower advertisers and media buyers to purchase high quality data to target their online ads effectively. We are excited to work with Rocket Fuel to offer audience data with scale and reach, so advertisers can understand their target audiences in a new way – as humans.”
Eyeota is the global leader for local audience data with over 1.8 billion unique profiles. Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. In addition, our data delivers deep audience insight to both marketers and online publishers to help them understand their customers in a new way – as human beings. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in Berlin, Düsseldorf, London, Melbourne, New York, Singapore, Sydney and Tokyo.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ: FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring is designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.
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