SYDNEY, Today: Leading audience technology platform Eyeota has announced an exclusive partnership with New Zealand digital ad network Scroll Media.
“We are thrilled to provide Australian marketers and agencies with exclusive access to Scroll Media’s data,” said Jimmy Aoun, the Sydney-based ANZ business development director at Eyeota.
“This collaboration will give local brands the ability to reach their most relevant customers particularly in finance, fashion and sports based on their current media consumption habits.
“We are in the best position to expand our audience solutions in New Zealand with quality audiences at scale.”
Scroll Media manages 2.2 million unique users across a network of New Zealand publishers including Otago Daily Times, BusinessDesk, Rugbypass, Interest.co.nz, NRL and Tennis NZ.
“Scroll manages 2.2 million unique users across a network of NZ publishers.”
Their audience segments are made up of users who have read articles or visited pages related to automotive, fashion, finance, lifestyle, sports and more. These audiences are verified on a monthly basis, giving marketers access to the most current data available and enabling them to reach their customers at the ideal time in their decision journey.
Auckland-based Scroll Media founder/MD Jane Ormsby said, “We made the decision to provide Eyeota with exclusive access to our audiences as they are a trusted audience technology platform in the local market with a global distribution network.
“As data privacy increasingly becomes a concern for consumers, we want to make sure our data has been ingested in a privacy-compliant and accurate manner, while ensuring that the legal rights of customers are respected and protected.
“This partnership builds upon Eyeota’s strong APAC presence. In 2019 Eyeota increased data supply in New Zealand by introducing eight new local and global branded data partners to the Eyeota Audience Marketplace.”
Eyeota is an audience technology platform that enables the intelligent use of data. We work with advertisers, agencies, data owners and research companies to provide distinct, comprehensive and qualified audience data. Our technology platform transforms audience data so that organisations can make smarter business decisions, understand customers and enrich marketing strategies. Eyeota was founded in 2010 and operates in Europe, Asia, Oceania and the Americas.
About Scroll Media
Scroll Media is a digital ad network with an integrated team of experienced digital and media specialists who have a hands-on approach to working with large publishers and agencies. We strive to help advertisers & agencies discover premium New Zealand websites that align with their creative messaging objectives.
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