Facebook closes ad loopholes

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Facebook has announced four updates related to privacy and advertising on its site, says chief privacy officer Erin Egan, who is based in Washington DC. These are:

  1. Privacy Basics: an educational centre that helps people manage their information on Facebook;
  2. Updates to Facebook data policy, terms, and cookies policy; reflecting new product features, and efforts to make these documents more clear and concise;
  3. Global expansion of OBA and a new people-based control, allowing people to opt out of behavioural advertising cross-device as the site continues to improve ads based on the apps and sites people use. Facebook is also introducing ad preferences in Australia, Canada, France, Germany, Ireland, and the UK as it begins its international rollout – this will also read NZ, sometime in the new year.

“We’ve heard from some of you that it can be difficult to control the types of ads you see if you use multiple devices and browsers,” Egan says. “In the past, if you opted out of certain kinds of advertising on your laptop, that choice may not have been applied for ads on your phone.

“We know that many people use more than one phone, tablet, or browser to access Facebook, so it should be easy for you to make a single choice that applies across all of your devices.

“That’s why Facebook respects the choices you make about the ads you see, across every device. You can opt out of seeing ads on Facebook based on the apps and sites you use through the Digital Advertising Alliance.

“You can also opt out using controls on iOS and Android. When you tell us you don’t want to see these types of ads, your decision automatically applies to every device you use to access Facebook.”

Read more here.

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