Nicky Bell in global spotlight

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LOS ANGELES, Today: Facebook has appointed New Zealander Nicky Bell as its new global VP of Facebook Creative Shop.

Facebook global business group VP Carolyn Everson said (in a statement issued this morning by Pursuit PR Auckland) “In this role, Nicky will help push the boundaries of creativity in a mobile-first world, helping to unlock growth for our business partners – from the world’s most established brands to small businesses and entrepreneurs.

“Nicky joins Facebook from R/GA, where she spent the last several years working to transform the office from being a pure ‘campaign’ agency to a true R/GA Connected Brands practice.

“Prior to R/GA, she was the ceo of Saatchi & Saatchi New Zealand, transforming it into one of the strongest creatively and technically innovative offices in the entire company.

“Facebook’s Creative Shop works in partnership with nearly all major advertising holding groups and collaborates with businesses of all sizes, independent creators, influencers, artists, production companies, media companies and technologists.

“Nicky will be responsible for managing a team across 39 global offices and will be based in Los Angeles.

“She will work alongside chief creative officer & VP of global business marketing Mark D’Arcy – another Kiwi in a senior role at Facebook.”

“Nicky is a brand builder who has spent her career pushing the boundaries of digital innovation.

“I’m so excited to welcome her as the lead for our global Creative Shop team to help businesses around the world transform and grow.

“The pandemic has forced every business—no matter the size—to reinvent how they reach customers in an online marketplace that is more crowded and competitive than ever. It requires decisive, creative, and unconventional thinking, and that’s what Nicky has always offered her clients.”

She will report directly to Everson, and will work closely with Facebook’s chief creative officer & VP of global business marketing, Mark D’Arcy – another New Zealander in a senior role at Facebook.

Nicky Bell said: “I’m thrilled about the opportunity to lead Facebook’s Global Creative Shop. I’ve spent my career advocating for creativity and technology as key drivers of meaningful business growth.

“Over the past year of lockdowns, businesses around the world have had to accelerate their digital transformation – and Facebook’s Creative Shop has helped them to not only remain connected to their customers and stay afloat but to thrive.

“I look forward to working with this talented team to help businesses of all sizes around the world tell their stories, connect with people, and use our platforms to grow.”

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