Facebook has unveiled two new online educational resources – Blueprint for agencies and clients, and Learn How for small businesses.
“With two million businesses advertising on Facebook, we always want to provide the best resources and tools to help all businesses grow,” said a Facebook NZ spokesperson. “Earlier this year we launched the Ads Manager app earlier this year to help businesses manage ad campaigns as they go. Today, we are continuing our effort to provide new online resources and education.”
Facebook says its number one request from agencies, partners and clients is additional training resources. Blueprint trains marketers on both foundational practices such as campaign optimisation and more expert-level strategies, such as how to leverage video effectively on Facebook to meet business objectives. It combines elearning, in-person training and certification experiences; Blueprint elearning will serve as the foundation of the full training programme and is the first to launch, with over 35 online courses.
Learn How is an online learning centre that introduces new marketers and small businesses to Facebook Pages and Ads. Using videos, images and step-by-step instructions, Learn How offers marketers answers to frequently asked questions, like how to create a Page or how to create a custom audience. The Learn How content Library is set up so marketers can work through content like an online course or as a reference for one-off questions.
Meanwhile, the Facebook for Business website (www.facebook.com/business) has been updated with new content that shows businesses how to use Facebook to drive business goals, continuing to be a resource hub for businesses that are using Facebook for marketing.
More information here.
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