Facebook unveils conversion lift measurement

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Facebook has today announced a streamlined way to measure conversion lift, which gives advertisers a scientifically proven way to determine the additional business results driven from people reached by Facebook ads across devices.

“Measurement is one of the biggest challenges facing advertisers today,” said a Facebook NZ spokesperson. “Knowing how and where advertising dollars are performing is crucial information, but many current solutions don’t offer a complete picture of how different marketing channels perform. As a marketer advertising across many different devices, platforms and channels, it’s hard to know which channels are actually driving additional business.

“To help advertisers determine exactly how Facebook ads impact their bottom line, we’re expanding our conversion lift measurement capabilities. Building on existing Facebook measurement offerings, conversion lift allows advertisers to accurately determine the additional business driven by Facebook ads and make future marketing decisions based on this information.

More about the methodology and global availability here

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