Traditional media on both sides of the Tasman is losing out to digital. Both of Australia’s major publishers now make more of their profits from digital real estate than from newspapers. The days of weekday newspapers are numbered.
Mumbrella reports that numbers to the ASX from Fairfax Media split out real estate brand Domain’s performance from its metro division for the first time. They show that overall the company made an underlying profit of $132.5m, down 7.6% per cent on the previous year.
Those figures show Domain earnings before interest and tax (EBIT) represented more than half of the profits for the whole company, with the online classified website recording EBIT of $107.3m up from $80.9m last year. The whole company’s EBIT number was $213.2m.
That figure dwarfed other divisions. Fairfax’s metro division – which publishes mastheads including the SMH and The Age, posted $13.8m in earnings, down from $30.5m last year. Community Media recorded $74.3m profits, down from $77.4m.
New Zealand Media was $43.3m, down from $54.2m and Radio was up to $22.3m from $11m.
Earlier this week, rival News Corp revealed that its $344m profits from its digital real estate operation around the world now outstripped its $214m profits from news and information services. However, News Corp’s $5.3bn overall global revenues from news operations still outstrip the $822m real estate turnover.
Greg Hywood, CEO of Fairfax Media, said the result is proof that the transformation of Fairfax Media over recent years has succeeded. The stable top-line revenue and EBITDA make it clear that “we have reshaped this company into a high-value, broadly based, digital rich business.
“Digital and non-print earnings now constitute more than 40% of Fairfax’s EBITDA. On current trends, next year this will be closer to 60%, reflecting the continued growth in digital and non-print earnings.”
Hywood believes the seven day print cycle is coming to an end, that the end of printing weekday newspapers is imminent.
“For our Australian Metro Media titles The Sydney Morning Herald and The Age it should surprise no one, and certainly not us, that the seven-day-a-week model will eventually give way to weekend only, or more targeted printing in the case of The Australian Financial Review.”
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