Fairfax & MA sign content deal

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The Marketing Association has forged a partnership with Fairfax Media to deliver content to marketers. Fairfax Media chief marketing officer Campbell Mitchell said the partnership is a tangible demonstration of the company’s commitment to bring fresh content to New Zealand’s marketing community.

“Fairfax Media has come a long way from a traditional publisher to an integrated content provider,” he said. “Our newsroom produces around 2000 stories a day and stuff.co.nz is the biggest domestic site in New Zealand. We have plenty of fresh and relevant content to share with top marketers.”

Marketing Association ceo Gill Stewart said the deal would strengthen the association’s capability to promote and inspire marketing innovation, and support its goal to effect economic growth.

“Fairfax Media is leading the way with its content creation,” she said. “Their news sources and media contacts around the globe will be a great asset to the Marketing Association.”

She said the MA is looking forward to utilising Fairfax’s expertise to bring engaging thought-leadership and innovative marketing solutions to its members.

“Our association is the centre of excellence for developing marketing talent and capability in New Zealand. Our partnership with Fairfax Media will ensure our members have access to the latest global thinking around technologies and capabilities that can be harnessed in a local market.”

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