Fairfax Media has today unveiled the structure of its new single national marketing team – and the people who’ll be running it.
“At Fairfax Media our audiences and our customers are at the centre of everything we do and we needed to reflect this in the way our marketing team was organised,” Fairfax Media Marketing Director Campbell Mitchell told M+AD.
“As of last Monday we have come together as a single national marketing team organised under five core capabilities: Insights, Audience growth, Customer Solutions, Communications and New Product marketing.
“We’ve taken the position that we need to be specialists in these key areas and for those five teams to deliver greater value to all advertisers and all audiences across our portfolio regardless of location.
“This reorganisation has meant almost everyone in the marketing community has a new or rescoped role but there is no change to the overall number.
“We continue to have teams located at six offices across the country and have three regional marketing managers, including former Newsworks ceo Jenny Stiles who started this week.
The marketing leadership team is:
- Group Marketing Director – Campbell Mitchell
- Insights Manager – Nimesh Amin
- Audience Growth Manager – Grant Torrie
- Customer Solutions Manager – Pip Simeon
- Southern Region Marketing Manager – Simon Carter
- Central Region Marketing Manager – Paul Williams
- Northern Region Marketing Manager – Jenny Stiles
“We continue to recruit for a Communications Manager and a New Product Marketing Manager,” Mitchell said.
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