Fairfax after a slice of NZ’s broadband market

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Fairfax has announced plans to enter the broadband market. Under the banner “Stuff Fibre” the media giant will be launching an internet provider to go up against Spark and Vodafone.

The service is majority-owned by Fairfax Media and will not offer copper-based broadband services but will go fibre only. Fairfax expects to launch Stuff Fibre within three months.

Media commentator Gavin Ellis told Radio New Zealand National today Stuff Fibre shows Fairfax is moving to areas not reliant on advertising. He says traditional media advertising is on the decline.

“It’s a good strategic move,” he said.

Stuff Fibre will offer uncapped ultrafast broadband with a 100 megabit download speed and Auckland-based customer support.

Ellis said Fairfax NZ boss, Simon Tong is a good choice to lead the company’s move into broadband service. He says Tong has a background in IT after working with the likes of Paymark before his current role.

Ellis pointed out 1.5 million New Zealand homes and businesses are eligible to get fibre Ultra Fast Broadband but only around 20 percent have upgraded so far – leaving a huge market there for the picking.

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