Farmers refresh – en francais

Editor TVCs Make a Comment

Federation has shot a new online campaign, Live a Little, for Farmers Finance Card – and is sweetening the message with the chance to win a convertible Fiat 500c.

The agency sought to freshen up the Farmers Finance Card staid reputation with two lively mini-movies (one of which is presented entirely in French, for no apparent reason).

The movies are being used as pre-rolls and are also hosted at

with the aim of encouraging ordinary shoppers to pop their Farmers Finance Card into their wallet


Client: FPF, Farmers Finance Card
Marketing Team: Stuart Cameron, Hugh Robinson, Rachelle Crowe, Theola Blaauw, Matthew Lee
Account Team: Callum Hayes, Liz Adams
Creative Director: Matt Campbell
Writers: Danny Brown
Art Director: Duncan Wilson
Production Company: Bella Creative
Producer: Leela Menon
Director: Joe Hitchcock
Grade: Dave Gibson, Toybox
Music and SFX: Glen Cleaver, Big Pop Studios

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