AUCKLAND, Today: Indie Parnell shop Farrimond created the nationwide TV campaign launched yesterday for RB Hygiene disinfectant brand Glen 20 – made with an affecting simplicity to plug the post-Covid services of the NZ Red Cross.
It was shot in June at various locations around Auckland (after the lockdown ended).
The tvc is part of a broader, purpose-led initiative where Glen 20 uses the power of its brand to encourage New Zealanders to get behind the organisation “during these challenging times”
“RB donated $65k worth Dettol & Glen 2 for inclusion in Red Cross parcels being distributed by Meals On Wheels to vulnerable communities.”
In addition to the tvc, RB Hygiene donated $65,000 worth Dettol & Glen 2 products for inclusion in Red Cross parcels which are being distributed by Meals On Wheels to vulnerable communities around NZ.
NZ Red Cross secretary-general Niamh Lawless said: “We’re very pleased to have the support of RB and its agency as we work to address the many challenges the pandemic presents to our vulnerable communities.”
CREDITS
Client: Glen 20
Partner: New Zealand Red Cross
Media Agency: Zenith NZ
Creative Agency: Farrimond
Production Company: In Motion Auckland
PR agency: DEC PR Sydney
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