FCB Fire & Emergency interactive ad ‘best in the world’

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SYDNEY, Tuesday: Best Ads on TV judge Rod Henriques has selected FCB NZ’s Fire & Emergency NZ Smokey as the Best Interactive Ad in the world during the past week.

Henriques is executive creative director at Grabraz & Partner, Hamburg.

“Most of us would probably speak about this topic in a more serious and dramatic way,” he writes.

“I found interesting to use humour as the trigger to remember people to check their smoke detectors. How they made the idea escalate through different channels even involving kids’ education is also unseen.”

“I found interesting to use humour as the trigger to remember people to check their smoke detectors.”

This week’s guest judge is Rod Henriques, executive creative director, Grabraz & Partner, Hamburg.

Henriques has 20 years of experience in Brazil, US, Germany, England, and Dubai, in agencies such as McCann, Scholz & Friends, Jung von Matt, Thjnk, BBDO and Publicis, for brands like: Mastercard, Coca-Cola, Continental, Ford, Siemens, Opel, Mars, Audi and Nivea.

Prior to joining Grabarz & Partner, Rod was regional executive creative director at Publicis, leading the emerging markets creative department for Nivea. From Australia to South America. Before Publicis he was ECD at BBDO where among other things he was working for the Ford European account.

During his career Rod was awarded in all major advertising shows, including Cannes, One Show, Lia, Eurobest, NYFestivals, Art Directors Club Global and so on.


Client: Fire & Emergency NZ
Agency: FCB New Zealand
Production: Bunker
Head of Post Production: Corban Koschak
Chief Creative Officer:  Leisa Wall
Chief Creative Officer: Peter Vegas
Senior Art Director: Hugh O’Connor
Senior Copywriter: Hayley Marks
Head of Content Production: Miki Hutchison
Managing Director: Sean Keaney
Content Producer: Rebecca Casey
Strategy Director: Sue Kipling
Head of Design: Josh O’Neill
Studio/Production Director: Simon Pengelly
Group Business Director: Miki Hutchison
Design and Animation: Joren van Suylekom
Design and Animation: Arkardi Kravtchouk
Creative Services Director: Jenny Doubleday
Creative Services Director: Ruby Black
Craft: India Moynagh
Head of Connections Planning, Media: Philippa Allnutt
Senior Digital Account Manager, Media: Becky Odams
Associate Business Director, Media: Tara Pilisi
Investment & Partnership Director, Media: Nina Radojkovich
Senior Performance Exec, Media: Pritha Vyas

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