FCB wins with smoke alarm print ad

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FCB’s new New Zealand Fire Service campaign has shot straight into the top spot in this week’s Campaign Brief Bestadsontv print category.

The ad campaign alerts tight sleepers to the fact that when you sleep, you lose your sense of smell – a fact that makes the case for smoke alarms in bedrooms all the more compelling.

This week’s guest judges are Alex Little and Karsten Jurkschat, associate creative directors at McCann New York.

“Yes, it’s a very powerful image that anyone, regardless of their language, can understand,” they wrote. “Yes, it distils an incredibly important message into a call to action that could actually motivate people to check the safety of their fire alarms.”


Client: NZ Fire Service
Agency: FCB New Zealand
Chief Creative Director: James Mok
Chief Creative Director Chief Creative Director
Executive Creative Director: Tony Clewett
Creatives: Leisa Wall, Peter Vegas
Head of Art: Nick Smith
Head of Content TVP: Pip Mayne
Account Director: Katya Frolova
Planner: Carl Sarney
Photographer: Steven Boniface (Match)
Retoucher: Jason King (Sixty Four)
Retoucher: Scott Kelly
General Manager: Sean Keaney
Account manager: Emilie Watts
Head of Production: Simon Pengelly
Creative Services Director: Jenni Doubleday
Media Planner: Alice Franklin
Media Planner/Buyer: Amy Mackinnon

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