FCB and Finch have shot a new 60-second spot for Vodafone which aims to celebrate the talent and tenacity of New Zealand business owners, and highlight how Vodafone can support them with their expertise in digital connectivity.
The new spot is called Fortune Favours the Ready and builds on the original Piggy Sue platform.
“The approach comes from Vodafone’s brief, to reflect a fundamental truth that it and its business customers share—that luck is not the deciding factor in success,” said FCB general manager of innovation & strategy, Murray Streets.
“It comes from Vodafone’s brief to reflect a fundamental truth that it and its business customers share — that luck is not the deciding factor in success.”
CREDITS
Creative agency: FCB
Regional ECD: James Mok
Head of Integration: Fleur Head
Creative Services Director: Jenni Doubleday
General Manager – Innovation and Strategy: Murray Streets
Strategist: Laura Davies
Head of Content: Pip Mayne
Producer: Rebecca Casey
Content Director / Stills: Michael Braid
GAD: Jo Taylor
Account Manager: Kyra Hale
Media agency: Y&R Media
Group Business Director: Kelly Badland
Media Manager: Lou Watkin
Production Company: Finch
Director: Dave Ma
Executive Producer: Karen Bryson
Producer: Emma Lawrence
Director of Photography: Marty Williams
Production Designer: Sam Evans
Editor: Julian Currin
Post Production: Department of Post
Colourist: Dave Gibson
VFX Designer: Luke Sharpe
Sound Studio: Liquid Studios
Sound Engineer: James Dean
Sound Producer: Shirleyanne McDonald-Shaw
Studio: Liquid Studios
Composer: Peter Van der Fluit
Producer: Sarah Yetton / Tamara O’Neill
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