FCB gets Westpac business

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Westpac has named FCB Media as its new media agency partner, effective from the start of next month. Head of Media Client Service at FCB Media, Simon Teagle, says there was a good chemistry between the agency and the bank from early on in what he called a competitive pitch process.

“It was a well- orchestrated and rigorous process that allowed us to demonstrate our strategic thinking coupled with our digital and data smarts. We really enjoyed working with the team and we’re pretty excited about being appointed and being able to work in partnership with an organisation that is data driven and as digitally ambitious as we are.”

Westpac says it was FCB Media’s strategic offering, centred around consumer insights and the clear team chemistry that identified them as a strong contender from early on.

“We were looking for a partner that could combine brilliant strategy with market leading digital analytics and data tools to provide us with a competitive advantage. The FCB Media team and offering really stood out so we’re looking forward to what this partnership will mean for our business moving forward,” says Oliver Lynch, head of customer experience, brand and marketing, at Westpac.

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