FCB launches Vodafone Hello follow-up

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FCB has unveiled the next stage of the Vodafone brand story – following last year’s evolution of the brand’s positioning, which was launched with the Hello campaign.

Vodafone manager network brand Nileema Allerston said: “We’re thrilled to announce the next phase of our brand story, which focuses on the future today – with a distinctly New Zealand flavour.

“Everyone has a different view of their future. Their hopes, their dreams and the things they want to do. But the future isn’t years away, it’s happening right now. With today’s extraordinary technologies, people are living their lives in ways that were inconceivable 10 years ago.”

The campaign’s two hero TVCs are designed to entertain and connect with New Zealanders by showing humorous, slice-of-life moments that everyone can relate to. They demonstrate how technology makes life more productive and enjoyable.

“This will be the first major piece of work from Vodafone’s new media agency, Wavemaker, since they were appointed in April.”

FCB COO James Mok said: “Technology is at the centre of people’s lives today and we want Vodafone to be the celebrators of making lives better. It’s been a great opportunity to take Vodafone’s global platform and tell it from a distinctly New Zealand perspective.”

The two spots are the first in a series of TVCs (and other broader communications) that will be released over the coming months.

The campaign will be the first major piece of work delivered by Vodafone’s new media agency, Wavemaker, since they were appointed in April.

That’s the Evelyn spot at the head of the page. View the Emma spot below.


Client: Vodafone
Head of Brand: Delina Shields
Manager, Network Brand: Nileema Allerston
Network Brand Lead: James Mason
Agency: FCB
Media: Wavemaker
Production Company: Finch
Director: Alyssa McClelland

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