TVNZ creative work beat out fierce Transtasman competition to win two major categories at this year’s PromaxBDA ANZ Awards. The grunt behind the win came from TVNZ Blacksand, Shortland Street producer South Pacific Pictures, Mercury Energy and its agency FCB Media.
Promax judges awarded TVNZ’s revamped brand identity a Gold for Best Logo Design. TVNZ launched all new visual identities for its channels and online destinations a year ago – simplifying things for viewers, and making TVNZ’s brands work together more cohesively across platforms and devices.
The broadcaster also won Gold for Most Outstanding Marketing Initiative – for the Shortland Street 25 Years virtual reality experience.
As part of the classic programme’s anniversary celebrations earlier this year, broadcast partner Mercury teamed up with TVNZ to offer fans an opportunity to take a starring role in a virtual reality roadshow.
More than 10,000 people took part. Fans were able to meet their favourite characters and try out a one-of-a-kind virtual reality experience that put them right in the midst of the action at Shortland Street hospital.
TVNZ’s Commercial and Blacksand teams led Mercury’s Shortland Street campaign development, in close collaboration with the show’s producers South Pacific Pictures and Mercury’s marketing team and their agency FCB Media.
Blacksand brought in Satellite to manage the national roadshow and Staples to execute its innovative virtual reality concept.
TVNZ Blacksand also took home 1 Silver and 5 runner-up awards across a range of categories at the annual event, held on 28 October in Sydney.
- Full results here: www.promaxanz.tv
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