AUCKLAND, Today: NZ Post has launched a new Xmas campaign via FCB, PHD, and Thick As Thieves, described as “a charming celebration of the little white lies it’s only acceptable to tell at Christmas”.
FCB CCO Tony Clewett said: “In this playful tale we watch a New Zealand Post courier helping to keep the magic of Christmas alive, by conspiring with a family’s game of Secret Santa.
“The endearing courier goes above and beyond to keep their ho-ho secrets, hush-hush. Their covert exchanges are all brought to life with a little help from a classic Fleetwood Mac track, sung by a local choir for bonus festive points.
“With more and more Kiwis doing their Christmas shopping online, who better to help keep ho ho hush hush than the company delivering the most presents through the country, New Zealand Post.”
“Little White Lies launched across TV, out of home, social, and onto courier vans last night.”
The Ho Ho Hush Hush theme continues from the 60” tvc right through to 45” and 15” cutdowns, out of home, social, and onto courier vans.
NZ Post brand manager Sarah Sandoval said: “Our objective for this campaign is to increase brand saliency for NZ Post as a parcel delivery business and to connect our brand to that key and often emotional moment of receiving a parcel from online shopping, whether it’s a parcel for yourself or a loved one.”
Clewett: “Love the insight around telling harmless porky-pies in the lead up to Xmas; love the not-so-subtle humour of the nose grows and secret exchanges; and love how it changes emotive gears the moment our hero’s questioned over his Xmas spirit.
“Of course, nothing happens and our iconic Kiwi postie passes with flying colours.”
The campaign launched across TV, out of home, social, and even onto courier vans last night and will be running till Saturday 21 December.
CREDITS
Agency: FCB NZ
Media Agency: PHD
Production Company: Thick As Thieves
Director: Luke Shannahan
Executive Producer: Nik Beachman
Director of Photography: Maria Ines Manchego
Production Designer: Brant Fraser
Prosthetics: Sean Foot
Offline editor: Tim Mauger
Online, Grade & Visual effects: Blockhead
VFX Supervisor & Online: Richard Betts
VFX Assist: James Robertson
Post production producer: Adriana Arriaga
Colourist: Dave Gibson
Stills Photography Grading & Retouching: Jason King | SixtyFour
Sound Studio: Liquid
Studio Producer: Tamara O’Neill
Sound Engineer: Craig Matouschka
Music Publishing: Universal Music
Music: Little Lies / Fleetwood Mac
Composers: McVie / Mendonca
Rerecord and Arrangement: Peter van der Fluit
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