FCB provided much of the creative power behind Mercury’s Supreme Award-winning Energy Made Wonderful initiative at last night’s 2017 TVNZ-NZ Marketing Awards in Auckland.
Energy Made Wonderful also won the Consumer Product & Services category award as well as the Best Marketing Communications Strategy award.
The night’s other big winner was Lion, which took home three awards in the FMCG, Best Brand Extension/Innovation, and Best Partnership categories with their marketing initiative Steinlager Tokyo Dry.
Amplifon – Bay Audiology, Loyalty NZ, and Auckland Transport each won two awards.
Rounding out the night’s winners were 2degrees Mobile, BCITO, Escea, Fairfax Media, Foodstuffs NZ, helloworld, J H Whittaker & Sons, Karma Cola, Kiwibank, New Zealand Olympic Committee and ANZ, Sovereign Insurance, Spark and VTNZ.
In addition to the sector and excellence awards, three individuals were also honoured. The Rookie Marketer of the Year was Caitlin Attenburrow from J H Whittaker & Sons, while the Marketer of Year Award went to Dougal Swift from the Automobile Association.
Hall of Fame for Joan Withers
Industry legend Joan Withers, the deputy chair of TVNZ and chairwoman of Mercury Energy,was inducted into the TVNZ Marketing Hall of Fame, with TVNZ chief executive Kevin Kenrick accepting the trophy on her behalf.
In addition to TVNZ, the principal sponsors were Adshel, Energi and News Works NZ; Category sponsors were Alignr, BrandWorld, GrownUps, Mailshop, MBM, Nielsen, Phantom Billstickers, TRA and Webstar.
MC was Te Radar.
Supreme Award sponsored by TVNZ: Mercury, Mercury – Energy Made Wonderful
Marketing Hall of Fame sponsored by TVNZ: Joan Withers
Marketer of the Year sponsored by Energi: Dougal Swift, NZ Automobile Association
Rookie Marketer of the Year sponsored by News Works NZ: Caitlin Attenburrow, J H Whittaker & Sons
Automotive: VTNZ, VTNZ Are ‘On The Road Again’
B2B: Loyalty New Zealand, Fly Buys Crew
Consumer Products & Services: Mercury – Energy Made Wonderful
Fast Moving Consumer Goods sponsored by BrandWorld: Lion, Steinlager Tokyo Dry
Financial & Banking: Kiwibank, Mind Over Money
Healthcare/Beauty: Amplifon – Bay Audiology, Bay Audiology – Emotional Hearing Test
Media/Publishing sponsored by Nielsen: Fairfax Media, Wasp Wipeout
Not-for-Profit sponsored by Mailshop: Building and Construction Industry Training Organisation (BCITO), Not Your Average Shed Campaign
Public Sector: Auckland Transport, My Phone Stops In The Car
Retail: Foodstuffs NZ, New World’s Epic Easter Hunt
Technology sponsored by Adshel: Spark, Spark Xtra Mail Campaign
Travel/Leisure sponsored by GrownUps: helloworld, helloworld
Utilities/Communications: 2degrees Mobile, 2degrees Data Hunt
Best Brand Extension/Innovation sponsored by Phantom Billstickers: Lion, Steinlager Tokyo Dry
Best Brand Transformation sponsored by TRA: Amplifon – Bay Audiology, Bay Audiology – Emotional Hearing Test
Best Corporate Social Responsibility Strategy sponsored by Webstar: Karma Cola: The Karma Cola Foundation
Best Emerging Business/New Brand: Escea, Stoke Fireplace Studio
Best Employee Engagement/Development: Loyalty New Zealand, Fly Buys Crew
Best Marketing Communications Strategy: Mercury, Mercury – Energy Made Wonderful
Best Marketing on a Shoestring Budget: Auckland Transport, Spread the Jam
Best Partnership sponsored by Alignr: Lion, Steinlager Tokyo Dry
Best Use of Customer Insight/Data sponsored by MBM: Sovereign Insurance, Healthy By Sovereign
Best Use of Sponsorship: New Zealand Olympic Committee and ANZ, NZ Olympic Team App
Long-Term Marketing Excellence: J H Whittaker & Sons, New Zealand’s Most Loved and Trusted Brand – Whittaker’s
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