FCB shot Easy As

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FCB has asked us to clarify information they provided which led to a story we ran in August about the launch of Mitre 10’s On Demand video service.

FCB, not Augusto, was the creator behind the Easy As videos (Augusto was the creative behind the On Demand channel and its two feature video series – the Eric Murray build and the Lock In.

The rise of online video as the preferred medium for information and entertainment has already been reflected in the popularity of Mitre 10’s Easy As content on YouTube, created by FCB, which has clocked up more than 15 million views, and will continue to complement the Mitre 10 On Demand channel.

The attribution misstep was partly due to an imbiguity in the original press release.

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