FCB wins eco-Gold in Europe

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Brussels (Nov 20) – The 2017 Care Awards, which reward social marketing campaigns, have handed out nine premium prizes in Europe – one of which went to FCB New Zealand.

The winners from countries were recognised for their excellence in promoting care for people, ressources and the environment.

This year’s Grand Prix went to RBK Communication’s campaign: Baltic Sea Project / Aland Index.

Eight other campaigns received a Care Award – effectively, a Gold. In the Government Bodies & Related Organisations categories, the winners included FCB New Zealand with Made From Remains for the New Zealand Fire Service.

The main aim of the Care Awards, organised by ACT Responsible and EACA, is to highlight the advertising industry’s specific contribution to society by selecting and celebrating the most powerful and relevant social marketing campaigns and to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development.

  • To see the full 2017 winners’ gallery Click here

About EACA (European Association of Communications Agencies)
The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service commercial communications and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.

About ACT Responsible
The non-profit association ACT Responsible promotes inspires and federates responsible communication on sustainability, equitable development and social responsibility. Through a unique collection, ACT Responsible shows how advertising professionals from all continents can use their core talent — creativity — to play a positive role in addressing today’s crucial world issues. ACT Responsible promotes its mission worldwide, through The Expo, a unique travelling exhibition, conferences, media partnership and on a unique, free database of advertising campaigns accessible at www.act-responsible.org

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