FCB wins Samsung NZ pitch

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FCB is reported to have won the Samsung NZ business after a six-way pitch, ousting the incumbent agency Colenso BBDO.

The unsuccessful pitchers (according to news sheet Stop Press) were DDB, Saatchi & Saatchi, JWT and an unnamed indie agency.

Samsung’s PR agency, Acumen Republic, declined to comment. Starcom retains the media account.

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