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AUCKLAND, Today: By M+AD deputy ed Scott Pryor – The 2019 Axis awards held last night at Skycity was an incredible celebration of the creative work in the industry over the past year – and there was plenty to celebrate.

FCB won Agency of the Year which was a surprise to some I spoke with at the event. FCB ceo Paul Shale acknowledged the agency had experienced “ups and downs” throughout the year and that it made this win “very satisfying”.

He gave special credit to the creative team. Their win of the Brand Axis for Pak’nSave Stickman was recognised by the judges as a long-term asset value to their client.

Scoundrel was tapped as Production Company of the Year and the work Colenso BBDO did for Spark this year was recognised with Spark awarded Client of the Year and a Grand Axis award for Kupu.

Two Grand Prix awards were handed out. The first went to Colenso for Kupu and the second to DDB for their Lotto Armoured Truck.

“Two Grand Prix awards went to Colenso for Kupu and DDB for Lotto Armoured Truck.”

Jake Blood & Josh Thompson from Saatchi & Saatchi were recognised as Emerging Talents and the Student Challenge was won by Clementina de Ruiter & Zach Hall from Media Design School.

Starring: Saatchi & Saatchi, Scoundrel, Sweetshop, Scoundrel, Goodoil, Ogilvy, Finch, Flying Fish, Sweetshop, Designworks Motion, Sweetshop, Assembly, Goodoil, Flux Animation, Blockhead, Alt.vfx, Fish&Clips, Eight, Curious, Motion Sickness, Liquid Studios, Franklin Road, The Coopers, Special Group, BC&F Dentsu, 99, Raydar, VMLY&R, Colenso BBDO, Clemenger BBDO, DDB, Augusto, YoungShand, JWT, TVNZ, Toyota NZ, Spark.

The Golds

  • Colenso BBDO (x 6 + 1 GP)
  • Clemenger BBDO (x 5)
  • FCB (x 5)
  • Ogilvy (x 4)
  • DDB Group (x 3 + 1 x GP)
  • Scoundrel (x 4)
  • Finch (x 1)
  • Sweetshop (x 1)

My view
These awards certainly favour the larger agencies, with the resources set high for a submission package that will be noticed.

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