AUCKLAND, Today: Data & insights consultancy Kantar NZ has revealed the results of its global Creative Effectiveness Awards, recognising the most impactful ads of last year, as judged by consumers.
For the first time, a tvc from New Zealand has won in the TV category – Mitre 10’s With You All the Way via FCB taking out the top spot.
Mitre 10 CMO Jules Lloyd-Jones said: “With You All the Way is a promise of partnership. We’re there to help our customers build confidence in their ability to get the job done right.
“Recent analysis from Kantar shows that humour is a powerful tool in creating ads.”
“With a touch of humour thrown in, the ad creative reflects that promise and centres on our greatest asset – our people.
“We’re so pleased the ad has landed so well with Kiwi customers and we’re honoured to see the campaign recognised internationally in the Creative Effectiveness Awards.
“Recent analysis from Kantar shows that humour is a powerful tool in creating ads which are expressive, involving and distinct. Award winners from Rappi, Zespri, Amazon and Chromebook show that bringing humour back into advertising pays off.
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