Federation spruiks AKL fest

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AUCKLAND, Today: Indie integrated agency Federation has developed a standout brand identity, e-commerce website and multi-media campaign for ATEED’s Elemental AKL Festival, which makes a welcome return to the region in October.

The festival brings together an eclectic series of events that will see hospitality hotspots, theatres, and public spaces across Tāmaki Makaurau transformed for the month-long celebration.

The Federation campaign brings to life the theme of Arts+Eats+Beats, and aims to deliver event awareness and ticket sales via a comprehensive and highly targeted mix of outdoor, ambient, press, video, digital and social – all driving to an online hub of festival events, visitation planning tools and tips.

“We needed our branding this year to shout louder than ever before.”

ATEED (Auckland Tourism Events & Economic Development) destination GM Steve Armitage said: “This festival is more important than ever this year, encouraging locals and visitors to experience the rich and diverse culture and cuisine of Tāmaki Makaurau and giving a much-needed boost to our events, entertainment, hospitality and arts sectors.

“We needed our branding this year to shout louder than ever before. We’re thrilled with the energy and vision of the campaign and have already seen some of the ticketed events selling out.”

Federation managing partner Olly Boden said: “It’s a privilege to assist ATEED with a campaign that contributes so significantly to Auckland’s economy and business recovery. Impact and effectiveness have been key drivers to our approach.”

Elemental AKL runs throughout the month of October.


Client: ATEED
Creative / Digital: Federation
Media Agency: MBM
PR: Gunn Comms

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