Brother Design Auckland has picked up four Golds and a Silver for Foodstuff’s private brand Pams at the Vertex Awards in North Carolina, beating retail giants from across the globe.
The Golds were awarded for Pams baked beans & spaghetti, Pams ice-cream cones, popcorn, and honey. The Silver was for Pams snack nut range.
The Vertex Awards are the only awards dedicated to private retail and grocery brands and attract entries of packaging designed for large and small chains from all over the world including the likes of Marks and Spencer, Woolworths and Aldi.
While not taking out Best in Show as they did two years ago, Brother Design all-female team’s haul of four Golds (out of 22 awarded) and a Silver exceeded any other agency or retailer.
“It’s really rewarding to be acknowledged by our peers internationally,” said Foodstuffs’ national private label manager Jocelyn McCallum.
“But what really counts is success in our home marketplace. I’m pleased that our approach is resonating with consumers and continuing to build sales. It’s a great credit to our design partners at Brother Design, who understand our brand so well and keep producing fresh, creative work.”
The winning work was created by three different senior designers at Brother Design. For Creative Director Paula Bunny that’s significant: “It shows strength in depth and a seamless team approach to incoming design briefs,” she said.
About Brother Design
Brother Design is a specialist brand and packaging design agency, with a strong reputation for retail and FMCG packaging design. The Auckland-based company creates designs for local market leaders and high growth export companies, many from New Zealand’s booming food industry.
Business Development Director Jennifer McMillan has been with the company since 2010. Her background includes senior roles at international advertising agencies including Whybin\TBWA, Publicis and Y&R, covering brand strategy and coordination across the marketing mix.
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