SEATTLE, Monday: Getty Images has launched the #ShowUs Grant in partnership with Dove to provide financial support and mentorship to female identifying and non-binary artists who are committed to authentically representing women in commercial photography.
Sydney-based Getty AUNZ executive Petra O’Halloran said: “The grant represents Getty Images’ ongoing commitment to promoting diversity within creative commercial content and elevating the work and the voices of women, female-identifying and non-binary photographers and videographers.”
O’Halloran confirmed to M+AD that the grant was open to NZ photographers now (scroll down). It’s the first in a series of grants to be awarded during 2020 and beyond.
The inaugural grant of US$10,000 will be awarded to a commercial photographer or videographer who is using their talents to create inclusive visual stories depicting authentic representations of women, female-identifying and non-binary individuals.
The successful recipient will also be invited to license their award-winning content through GettyImages.com at a 100% royalty rate for content created within their proposed project. In addition to financial remuneration, recipients will also receive mentoring support and guidance.
The #ShowUs Grant is open to women, female-identifying and non-binary commercial photographers and videographers who have been shooting for fewer than five years. Open for applications from today, this initial grant is the first in a series of grants to be awarded across 2020 and beyond.
“Getty confirmed the grant is open to Kiwi photographers.”
The grant is part of Getty Images’ ongoing commitment to promoting diversity within creative commercial content and elevating the work and the voices of women, female-identifying and non-binary photographers and videographers as championed with Project #ShowUs.
Created in partnership with Dove and Girlgaze, the Project #ShowUs collection is a global library of images created by women, female-identifying and non-binary individuals devoted to shattering beauty stereotypes around the world.
Dr Rebecca Swift, Global Head of Creative Insights at Getty Images, said: “With Project #ShowUs we set out to break visual clichés on an unprecedented scale via the creation of self-representing, authentic imagery by women and non-binary individuals.
“One year on we remain as committed as ever to this vision and find ourselves in a time when it has never been more important to support our creator community.
“This grant will support more female-identifying and non-binary artists to create inclusive visual stories which drive a more diverse and representative visual landscape.”
London-based Dove Global VP Sophie Galvani said: “The #ShowUs Grant is a brilliant initiative to help move the conversation forward, while supporting young creatives who like us, want to break beauty stereotypes.
“The aims to help move the conversation forward, and support young creatives who, like us, want to break beauty stereotypes.”
“At Dove, we will continue to challenge the industry and ask media and advertisers to consider the images they’re using and the proven impact they have on how women feel.”
The winner will be selected based on their ability to execute a compelling commercial visual narrative based on still images or video.
The jury will consider the calibre of the portfolio, the project’s merit and the artist’s professional ability.
The judges will also be assessing how the submitted projects authentically represent women, female-identifying and non-binary individuals from across the globe and how the project will help to change representation in the media and advertising.
Submissions will be judged by a prestigious industry-leading panel including:
- John Antoniello – Creative Director, Razorfish
- Amanda de Cadenet – Founder and ceo of Girlgaze
- Sophie Galvani – Global VP Dove
- Dr Rebecca Swift – Getty Images
The Getty Images #ShowUs Grant is part of Getty Images’ wider grants programme, which since its inception has donated over US$1.6 million to photographers and videographers around the world.
Applications will be accepted until Friday 10 May.
- Apply online at wherewestand.gettyimages.com/grants
- Our hero image captured by Hind Bouqartacha of Getty Images represents the diversity on display in the Project #ShowUs Collection.
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