Female Kiwi truckie à la Van Damme’s Volvo

Editor TVCs, News Make a Comment

Kiwi truck driver Louise Marriott is following in the footsteps of martial arts action hero Jean Claude Van Damme as the star of the latest stunt TVC from Volvo Trucks – The Flying Passenger.

The ad is the latest in a series led by Van Damme’s The Epic Split which amassed over 84 million views. The new one features Marriott driving a Volvo truck at speed through the steep Dinaric Alps in Croatia, towing a paraglider through a narrow tunnel in a world-first attempt.

The nail-biting stunt was filmed over several days with Marriott guiding French pro-paraglider Guillaume Galvani behind the Volvo FH truck using high-precision driving at a constant cruising speed with zero margin for error.

Louise Marriott is a driver for JPM Holdings in Christchurch and represents a growing number of female truck drivers in New Zealand and around the world. Last year she became the first female driver to win the Volvo Trucks Asia Pacific Fuelwatch Challenge, beating 16 other international competitors, and therefore the first woman to qualify for the Volvo Trucks Fuelwatch Challenge global final.


CREDITS

Creative Agency: Forsman & Bodenfors Sweden
Producers: Jens Odelbring, Peter Gaudiano
Media Agency: Be On
Production Company: Academy
Producer: Cathy Green
Director: Nabil Elderkin
Executive Producer: Simon Cooper
Post Production/VFX: ETC London
Offline Editor: Damion Clayton
Music Composer: Daniel Heath


Share this Post