AMI’s New Brand Platform

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AUCKLAND, Thursday: Finch & Liquid have brought to life the new AMI brand platform conceived by Colenso. The campaign aims to celebrate the company’s “human approach to insurance for Kiwis”.

The creative was inspired by real experiences of how AMI customers say they feel when something goes wrong in their lives.

Shot by Alex Roberts of Finch, the three short films use anthropomorphic household items to show that it can indeed feel like posts appear out of nowhere, taps have minds of their own, and that TVs sometimes just disappear out the door.

“On Your Side launches this week nationwide, across TV, OOH, digital, press and social channels.”

Colenso strategy director Henry Kozak said: “New Zealanders need to know their insurer is going to be on their side when they call to make a claim.

“They need to know they have their best interests at heart and that they’ll respond with understanding in those often stressful moments. “On your side” is AMI reinforcing that promise.”

On Your Side launches this week nationwide, across TV, OOH, digital, press and social channels.

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Client: AMI
Marketing Manager: Jess Bunker
Senior Segment Manager: Melanie O’Leary
Marketing Coordinator: Meika Etheridge
Customer & Marketing GM: Renee Milkop-Kerr
Agency: Colenso
Production Company: Finch
Director: Alex Roberts
Managing Director: Corey Esse
EP / Producer: Jimena Murray
DOP: Ginny Loane
Editor: Lucas Baynes at Arc Edit
Post production: Perceptual Engineering
Colourist: Matic Prusnik
Online: Jon Baxter at Perceptual Engineering
Music & Sound Design Producer: Tamara O’Neill
Music Composition: Peter van der Fluit
Sound Design & Music: Liquid Studios
Sound Engineer: Craig Matuschka
Media: PHD Media

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