Fiverr & Getty trim sails for small businesses

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Global digital services marketplace Fiverr and Getty Images have unveiled a partnership that aims to put premium creative services in the hands of small and medium businesses (SMBs), empowering them to produce creative once only thought possible for large enterprises. “For the 460,000 NZ small businesses competing against the marketing budgets of larger, better funded rivals, this partnership spells disruption to the creative services agency model,” says Getty Images NZ sales director Arran Birchenough.

“SMBs can now turn to Fiverr for virtually any creative service and execute stunning campaigns at an affordable price,” he said. “Add in premium visual content from Getty Images and the unique, crafted imagery found exclusively in iStock’s Signature collection, and SMBs can produce their own million-dollar campaigns.”

From today, Fiverr sellers, which include graphic and web designers, can tap into an unrivalled trove of the world’s best images from Getty Images and its value offering iStock by Getty Images to produce eye-catching ads, social content, fan pages, apps and just about any other creative design imaginable.

“Big-budget creative services agencies are simply out of reach for the average small business owner,” said Fiverr COO Vered Raviv. “Getty Images and iStock by Getty Images teaming with Fiverr levels the playing field.

“Together, we’re giving SMBs access to a growing collection of millions of world-class images that make their campaigns stand head and shoulders above the competition. Through this partnership with Getty Images, and our ability to provide nearly any digital service in just one click, Fiverr is emerging as one of the world’s largest, and most affordable, creative services alternatives.”

The new service lies at the heart of Fiverr’s technology platform, which connects people with Fiverr sellers who can deliver nearly any digital service. Fiverr sellers now have easy access to millions of affordably priced visual assets from the richest and highest-quality catalogue in the stock photography market. The partnership also provides a new way for Getty Images to deliver its award-winning content into the hands of design professionals on the hunt for high-quality visuals.

“Impactful visual communications are critical to engage audiences, so we are excited to put the powerful creative imagery found only at Getty Images and iStock by Getty Images into the hands of Fiverr’s creative professionals,” said Peter Orlowsky, vice president business development, Getty Images.

“Now, small and medium-sized business owners everywhere will have access to beautiful, high-quality, licensed visual content to suit budgets of all sizes. Getty Images and iStock on the Fiverr platform can help SMBs capture attention and imaginations like never before.”

About Fiverr

Fiverr is shaping the future of work, every day (reads the blurb). Founded in 2010, with offices in offices in New York City, Chicago, Miami and Tel Aviv, Fiverr is the world’s largest marketplace for creative and professional services. We provide nearly any digital service in just one click. Whether designing fan sites, writing advertising copy or recording jingles, Fiverr Sellers deliver high-quality digital services across hundreds of categories and 190 countries. Fiverr’s investors include Bessemer Venture Partners and Accel Partners.

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