Napier, Monday: Hawke’s Bay agency FizzyPop (which prides itself on using econometric modelling to produce strategies that provide the best return on investment for their clients) has announced a new partnership with Land Rover Horse of the Year.
Land Rover Horse of the Year is the largest event in the New Zealand equestrian calendar, generating significant economic activity and attracting thousands of people and competitors to the Hastings district of Hawke’s Bay from across New Zealand and beyond.
The show runs from March 7-12 and features equestrian events and competitions for amateur and professional riders across 18 disciplines. Equestrian combinations travel from all over New Zealand along with teams from Australia.
The announced partnership see’s FizzyPop providing a through-the-line marketing campaign positioning Land Rover Horse of the Year as the perfect family event, with activity planned across a range of media, including out-of-home, radio, and social.
“Using data modelling to produce a strategy that incorporates both above-the-line and below-the-line thinking and measure its effectiveness in real time is really what gets us fizzing.”
To measure the campaign’s effectiveness FizzyPop have built a real-time reporting tool measuring actual performance against econometric forecasts to track key performance indicators such as reach, engagement and ticket sales.
FizzyPop MD Tom Young said: “We’re absolutely thrilled. The Land Rover Horse of Year event is huge, not just in the equestrian calendar but for Kiwi families across New Zealand, the chance to be a part of the 2023 event is a dream come true for us”.
“Using data modelling to produce a strategy that incorporates both above-the-line and below-the-line thinking and measure its effectiveness in real-time is really what gets us fizzing.”
Land Rover Horse of the Year event manager Sophie Blake said: “FizzyPop is all about strategy and measurement, which made it an obvious choice in appointing them.
“Their expertise, smart thinking and deep understanding of our objectives, vision and values of what we’re trying to achieve and those of our stakeholders are all crucial ingredients in helping amplify the Land Rover Horse of the Year 2023 and beyond.”
- Land Rover Horse of the Year: hoy.kiwi
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